Marketing Consultant

  • A marketing consultant provides growth-oriented businesses with key outsourced services in order to improve sales and marketing performance on both the strategic and tactical operations.  These projects are custom, so please contact me at 410-977-7355 so that I can provide you with a detailed proposal based on your specific needs and expectations.

    Strategic Consulting

    Focused on identifying opportunities and providing practical recommendations for turning those opportunities into profitable reality for your business.  Typical topics addressed include:

    • How to enter and increase market share in new and existing markets
    • How to enter and increase share with new and existing audiences
    • How to successfully develop and launch new products and services
    • How to use pricing to attract and retain more customers while achieving your business goals
    • How to reach more of your target audience with new distribution channels
    • How to improve promotional efforts with unique positioning, targeting, messaging, offers and more

    Tactical Consulting

    Focused on existing operations and processes with an eye on improving key sales and marketing metrics.  Typical areas of focus include:

    • Customer experience
    • Lead generation
    • Lead scoring and prioritization
    • Lead nurturing
    • New customer on-boarding
    • Customer loyalty and retention
    • Referral programs
    • Database Management and CRM processes and operations
    • Customer Analysis and segmentation
    • Dashboards and reporting
    • Inbound Marketing

    Still not sure? Please read the testimonials, then give me a call and ask for a free consult.

© Pat McGraw 2008-12

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