You need an action plan in order to leverage your resources, focus on specific opportunities and improve your sales and marketing performance.
These customized workshops bring together your leadership team – tearing down silos – in order to develop a specific plan with goals, objectives, strategies, tactics, budgets, timelines, milestones, tasks and owners.
Best of all, in addition to your focused action plan, these workshops are designed to generate greater buy-in and acceptance across your organization – and that ownership in the plan traditionally produces greater results.
- Pre-workshop planning session designed to understand your goals, select the participants and assign tasks so that everyone arrives at the Workshop ready to hit the ground running;
- Workshop facilitation that leads your leadership team through a proven process for developing an integrated sales and marketing action plan;
- 30-days of support services includes weekly progress and planning meetings, telephone and email support focused on ensuring that your team remains on task and to address any possible questions that may arise during the initial implementation phase.
- 100% Satisfaction Guaranteed!
Lead Generation Workshop
How will your business attract a larger number of high quality leads by leveraging your current resources? This one-day hands-on workshop is designed answer this question – and to provide you with a detailed action plan that includes the 5-Step Constant Improvement Process (Test. Measure. Analyze. Modify. Repeat.) Cost: $7,999
Lead Management Workshop
How will your business increase conversion rates and turn more leads into first-time buyers? This one-day hands-on workshop is designed to develop a more effective lead management plan including lead scoring, lead prioritization, lead nurturing, and the 5-Step Constant Improvement Process (Test. Measure. Analyze. Modify. Repeat.) Cost: $7,999
Customer Retention Workshop
How will your business convert more first-time buyers into repeat buyers? And how will you convert repeat buyers into loyal customers that view your business as its primary solution provider? This one-day hands-on workshop is designed to develop a more effective process for increasing customer life-time value by focusing on average order size, order frequency, cross-selling and up-selling as well as customer experience and the 5-Step Constant Improvement Process (Test. Measure. Analyze. Modify. Repeat.) Cost: $7,999
How will your business leverage its relationships with its best customers in order to drive referrals? This one-day hands-on workshop is designed to develop a more effective process for developing and managing a highly effective referral program that generates significant new business opportunities with customers most likely to develop into loyal customers. Cost: $7,999
Social Media Workshop
How will your company leverage social media in order to help improve lead generation, lead management, customer retention performance? This one-day hands-on workshop is designed to develop a practical action plan for using social media as part of your marketing and sales mix and driving a larger volume of quality opportunities. Also included in this process is the 5-Step Constant Improvement Process (Test. Measure. Analyze. Modify. Repeat.) Cost: $7,999
Audience Insight Workshop
How will your business stay on top of changing market needs and wants in order to turn opportunities into profitable realities ahead of the competition? This hands-on one-day workshop is designed to develop a focused research plan that delivers actionable insights that drive strategic plans and daily operations. Cost: $7,999
Competitive Intelligence Workshop
How will you use your strengths against your competition’s weaknesses in order to attract more customers? This hands-on one-day workshop is designed to develop a highly effective competitive intelligence process within your organization that helps you identify opportunities and threats, and prepares your leadership team to use competitive insight to drive strategic decisions for greater success. Cost: $7,999
Marketing Plan Workshop
This multi-day hands-on workshop is designed to bring your leadership team together in order to truly leverage your available resources and develop a strategic action plan that plays to your organization’s strengths and avoids the trappings of ‘silo plans’. The end result is a clear, concise action plan to drive your business.
Marketing Communications Workshops
How will your business improve your communications targeting key audiences – customers, partners, suppliers, media, investors and more?
For the internal review, we gather and prepare your communications for review and analysis. Typically, we use a large conference room and start putting things up on the wall – each column is an audience, each row represents the stage of the relationship (awareness, engagement, consideration, purchase, etc.). This visual inspection of everything can be amazingly powerful and should help you identify some opportunities for improvements.
For the external review, there are several options that range from focus groups to in-depth interviews of your audience/segments. Basically, you want to take those messages targeting a specific segment of your audience and let that segment comment on those communications. This will help you understand their perception of your presentation (channel, design, messaging, offer) from the early stage of the relationship to the later part of the relationship.