Comments on: Seven-Fingered Gloves http://www.mcgrawmarketing.com/seven-fingered-gloves/ Improving sales and marketing performance for small businesses Wed, 01 Feb 2012 08:30:52 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: patmcgraw http://www.mcgrawmarketing.com/seven-fingered-gloves/#comment-1079 patmcgraw Wed, 16 Jun 2010 01:47:26 +0000 http://www.mcgrawmarketing.com/?p=6768#comment-1079 Jamie,<br><br>Thanks for taking the time to read and respond to the post - and I hear ya!<br><br>Personally, I love the focus on the brand while ignoring the product, pricing and distribution. (I believe the saying has something to do with lipstick and pigs.) But too many 'marketing' people are really more focused on colors and graphic standards instead of clearly identifying and understanding the target audience.<br><br>Ahh well, it's easier to blame than it is to do it right... Jamie,

Thanks for taking the time to read and respond to the post – and I hear ya!

Personally, I love the focus on the brand while ignoring the product, pricing and distribution. (I believe the saying has something to do with lipstick and pigs.) But too many 'marketing' people are really more focused on colors and graphic standards instead of clearly identifying and understanding the target audience.

Ahh well, it's easier to blame than it is to do it right…

]]> By: jamienachtfarrell http://www.mcgrawmarketing.com/seven-fingered-gloves/#comment-1078 jamienachtfarrell Wed, 16 Jun 2010 01:28:19 +0000 http://www.mcgrawmarketing.com/?p=6768#comment-1078 I've watched CMOs, VPs, and Directors come and go - more turnover in marketing management than in any other dept (in higher ed). That said, this was mostly "lead generation" until recently (about 2 yrs ago) when many of the schools looked at UOP's branding and said, "hmmm....they must have something here". Still, in my experiences in the last 2 companies I've consulted with and former company I worked with...Marketing was responsible for branding and leads; but there was usually a whole other dept. working on market research, pricing, etc. In those cases, why is it always the lead gen folks who take the blame? And why isn't it all under 1 dept? I've watched CMOs, VPs, and Directors come and go – more turnover in marketing management than in any other dept (in higher ed). That said, this was mostly “lead generation” until recently (about 2 yrs ago) when many of the schools looked at UOP's branding and said, “hmmm….they must have something here”. Still, in my experiences in the last 2 companies I've consulted with and former company I worked with…Marketing was responsible for branding and leads; but there was usually a whole other dept. working on market research, pricing, etc. In those cases, why is it always the lead gen folks who take the blame? And why isn't it all under 1 dept?

]]>