Speaking

I have been helping people learn effective marketing and sales strategies and tactics for more than 20-years.  This includes speaking at workshops, conferences and teaching courses at Towson University, Johns Hopkins University, and Axia College at the University of Phoenix.

My presentation style if personable, humorous and my content is always designed for the audience – which have ranged from students to entrepreneurs, technologists, school administrators, marketers, and other groups.

Topics are, again, based on the interests of the audience and can be general overviews of topics or deep dives into proven best practices and practical tips for successful implementation.

To discuss your group’s needs, contact Pat at 410.977.7355 or pat @ mcgrawmarketing dot com.

Speaking Topics

Here is a list of suggested topics for your consideration.

6 Irrefutable Truths of Successful Marketing. Successful marketing and sales organizations do certain basic blocking and tackling that helps consistently generate profitable sales.

Marketing Plans: Why and How. Should your business have a written marketing plan?  And if so, what’s the best way to go through the process so you produce a tool that will guide your business to successful results?

Attracting More Qualified Buyers. Learn best practices for attracting qualified buyers – not inquiries – so your business can improve its chances of driving profitable sales.

How to turn more qualified buyers into first-time buyers. Learn how some businesses have been increasing conversion rates by as much as 300%.

How to turn more first-time buyers into repeat buyers. With so much focus on generating leads, this presentation addresses simple steps for generating profitable revenue from existing customers.

How to build a profitable referral machine. Learn how some businesses generate more than 50% of annual revenue through referrals from current and prospective customers.

How market research and competitive intelligence generates revenue. Learn how market research and competitive intelligence can help your business generate highly profitable revenue instead of binders gathering dust on your office bookshelf.

Social Media, Inbound Marketing, Content Marketing – Oh my! You have been told you need to have your business involved in social media.  Then there were talks about inbound marketing, followed quickly by content marketing – what should you focus on?  This presentation pulls us back from the shiny objects, away from the hype, and focuses on one simple question that will always be there – how will you achieve your goals.