When you need someone to speak at a conference or company event on improving sales and marketing performance…
I have been helping people learn effective marketing and sales strategies and tactics for more than 20-years. This includes leading hands-on marketing planning workshops, speaking at marketing conferences and teaching marketing courses at Towson University, Johns Hopkins University, and Axia College at the University of Phoenix.
My presentation style if personable, humorous and my content is always designed for the audience – which have ranged from students to entrepreneurs, technologists, school administrators, marketers, and other groups.
Topics are based on the interests of the audience and can be general overviews of topics or deep dives into proven best practices and practical tips for successful implementation.
To discuss your group’s needs:
Marketing Presentations and Keynotes
Here is a list of suggested topics for your consideration. From keynotes (30 to 60 minutes in length) to presentations (60 to 90 minutes in length) and workshops (half-day, full-day and multi-day) – your audience will leave with practical solutions that they can immediately put to use.
6 Irrefutable Truths of Successful Marketing. Successful marketing and sales organizations do certain basic blocking and tackling that helps consistently generate profitable sales.
Marketing Plans: Why and How. Should your business have a written marketing plan? And if so, what’s the best way to go through the process so you produce a tool that will guide your business to successful results?
Lead Generation, Nurturing and Conversion for Small Businesses. Learn best practices for attracting qualified buyers – not inquiries – so your business can improve its chances of driving profitable sales. Then, learn best practices for lead prioritization and nurturing leads that have helped companies increase conversion rates by as much as 300%.
Customer Loyalty and Retention Best Practices. Learn how your business can turn more first-time buyers into a long-term customers. Special focus is placed on the customer experience, cross-selling and up-selling strategies that increase average order size and order frequency.
How to build a profitable referral machine. Learn how businesses generate more than 50% of annual revenue through referrals from current and prospective customers.
Reduce costs, Increase Revenue with market research and competitive intelligence. Learn how to create a simple, low-cost process for gathering the information your business needs to improve sales and marketing performance.
Social Media, Inbound Marketing, Content Marketing – Oh my! You have been told you need to have your business involved in social media. Then there were talks about inbound marketing, followed quickly by content marketing – what should you focus on? This presentation pulls us back from the shiny objects, away from the hype, and focuses on one simple question that will always be there – how will you achieve your goals.