See on Scoop.it – marketing 201

[pullquote cite="Paras Chopra, The Ultimate Guide to A/B Testing"]A/B testing isn’t a buzz term. A lot of savvy marketers and designs are using it right now to gain insight into visitor behavior and to increase conversion rate.[/pullquote]

Note from Pat: A little more thought and work goes into this effort but it’s going to pay off when you identify ways to improve performance.  Just pay attention to the Do’s and Don’ts listed at the conclusion of the article – especially the “Don’t conclude too early” because you really need to make sure you get enough responses to confidently draw a conclusion.
See on www.smashingmagazine.com