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Timberland: Being Green and Successful

Note from Pat: Fantastic article by Olivia Zaleski regarding Timberland…proving that a major corporation can make money and be responsible for its impact on society and the environment.

Unlike most corporations trying–just now–to hitch a free ride on the “green bandwagon,” The Timberland Company maintains a long history of environmental stewardship that began by partnering with the Coalition for Environmentally Responsible Economies (CERES) in 1993. Today, 240 of Timberland’s global retail stores are completely carbon neutral; the company’s Ontario, California distribution center receives approximately 60% of its energy from solar power, while employees receive $3,000 toward the purchase of a hybrid. The list goes on to include 170 earth-day service projects, 40 hours paid-employee community-service, and the company’s, “Plant One On Us” promotion that plants a tree for every $150 in sales revenue.

Source: The Huffington Post

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