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Universities turn to social networking

Interesting article about Canadian universities incorporating social networking/media into their communications mix.? Based on the article, they get an ‘A’ for effort…will wait to see about the final grade.

“You can’t just assume that you build a website and they will come,” said Ms. Dila. “You still need the bus ads.”

Mr. Steele finds seektoknow a bit simplistic.

“It’s an interesting experiment, certainly,” he said. “Will it increase enrolment or improve their reputation? I’m not so sure.”

Social networking marketing can backfire if the target feels manipulated, he said.

“If they’re in a social space, and you’re playing the used car salesman, you’ll be ostracized.”



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