Yesterday’s post on Why Your Company Needs a CMO has got me thinking – and those of you that know me, know that when I start thinking…
Every organization needs to succeed today in order to have the opportunity to succeed tomorrow – but do you think that there is enough focus on how to differentiate the organization for long term success?
For example, when was the last time your organization took a long hard look at its pricing strategy? Or its channel strategy? Or its customer experience?
Or has most (all) of the discussions been focused on generating more leads or increasing conversions with promotional offers (discounts)?
Please take a second, answer this mini-poll and let’s see what the wonderful world of marketing is up to these days. And please share this with friends and colleagues – the more, the merrier.
