Carlos Hidalgo, president of The Annuitas Group, noted: “I remember one client who told us that the 300-plus leads we had generated over a six-week period were no good. We implemented a ‘post campaign’ research project and identified that more than half of the leads never received any kind of follow-up. Of those, 90 percent ended up buying from our client’s competitors within a 90-day period. It’s hard to argue with statistics.”
That was sent to me by Bill Nussey, CEO of Silverpop, in an email with these three links – check them out.
Learn how to develop a strategic approach to your lead-management program.
How managing leads can pump up your pipeline - Listen to the recorded Webinar; view the slides.
Learn four tactics to help you broaden your marketing mindset.
