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Marketing Automation

  • Stupid Marketing Technology Tricks

    By Pat McGraw on April 28, 2015

    Letterman has “Stupid Pet Tricks”, and businesses have “Stupid Marketing Technology Tricks”.  Both can cause you to laugh so...

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    Build a Customer-Centric Marketing Automation Strategy

    By Pat McGraw on May 11, 2013

    “Marketing Strategy – The if-then logic of the marketing automation process can lead to a snarl of over-communication, with...

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  • Where are your leads going?

    By Pat McGraw on June 18, 2012

    Crazy as this might sound – do you know where your leads are going?  Really? The reason I ask...

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