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  • Plugging your leaky funnel

    By Pat McGraw on October 14, 2014
    1

    Plugging your leaky funnel can save you a lot of money and dramatically improve your sales and marketing performance...

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  • How to Improve Marketing ROI

    By Pat McGraw on October 9, 2014
    0

    Most of us are searching for ways to improve marketing ROI – but many of us are looking at...

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  • Market Research in a Marketing Oriented Organization

    By Pat McGraw on September 12, 2014
    0

    Market research, for a marketing oriented organization, is critical to success. The marketing oriented organization is focused on the...

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  • Market Research versus Marketing Research

    By Pat McGraw on September 3, 2014
    1

    What is marketing research? Marketing research is the function that links the consumer, customer, and public to the marketer...

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    Thick Data – Are you Kidding Me?

    By Pat McGraw on May 6, 2014
    1

    Thick data.  What next – juicy, gooey, chewy data?  With nuts?  (No, wait, I think we could make a...

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    Can’t We All Just Get Along – CIO vs. CMO

    By Pat McGraw on March 25, 2014
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    CIO versus CMO. Seriously – can’t we all just get along?  I mean, we are adults, right?  We are...

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