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    Data, Technology, Marketing – Oh my!

    By Pat McGraw on March 10, 2014
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    Data, technology, marketing. These three words have been getting a lot of attention over the past few years which,...

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    Retargeting

    By Pat McGraw on February 5, 2014
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    “The average clickthrough rate for display ads is 0.07 percent, and the average clickthrough for retargeted ads is about 0.7...

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    Tweet this Arby’s

    By Pat McGraw on February 3, 2014
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    In a land where ‘tweets’, ‘retweets’ and ‘followers’ are apparently more valuable than profitable sales…I wonder how this Arby’s —...

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    Top Stories: Loyalty Programs and A/B Testing

    By Pat McGraw on January 8, 2014
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    Loyalty Programs? We Don’t Need No Stinkin’ Loyalty Programs! Earlier in my career, I worked with a loyalty marketing...

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    Customer Experience: A Key to Success in 2014

    By Pat McGraw on December 9, 2013
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    Customer experience – you can have the best products or services in the world, but if the customer experience...

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    6 Questions to Ask Before Starting an Online Community

    By Pat McGraw on December 2, 2013
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      Thinking of diving into the world of online communities, but not sure where to begin? Here are some...

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